Is eRank Worth It? Review From a 6-figure Etsy Seller -

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Is eRank worth it? When it comes to Etsy SEO and listing optimization, eRank is one of the most talked-about tools in the game. And, yes, it is worth it if you know how to use it.

I want to be transparent and let you know that I am an affiliate for eRank. But, I believe whole-heartedly that it helped me transform my shop and see traction immediately after using it to find low competition keywords.

eRank helped me get my Etsy shop to six figure status.

Screenshot of Etsy shop showing $204,780.56 in revenue

I used other Etsy SEO tools and did not see the same level of success that I saw with eRank. I also didn’t like how other tools created their own ‘scoring system’ to demonstrate whether a keyword was good or not.

You don’t need that.

In this post, I’ll break down what makes eRank such a valuable tool, touching on its free version, paid plan options, and features like the keyword explorer.

What is eRank and How Does It Work?

If you’re serious about increasing your Etsy shop’s visibility and boosting your sales, eRank is one tool you can’t afford to ignore.

eRank works by analyzing data from Etsy and providing actionable insights like keyword performance, listing suggestions, and market trends.

And while there is a lot of data that it displays, the most important are the Competition and the Searches.

It can be overwhelming to learn about print-on-demand, SEO tools, and design tools. There is so much noise and data out there that it can be confusing. First, you’re confused about which tool to use.

Then, once you use the tool, the data itself is completely overwhelming. You don’t know where to start, or how to use it effectively so that you see results in your shop!

Key Features of eRank

eRank has TONS of features, I only use 3: the Keyword Tool, Bulk Keyword Tool, and Trends.

What makes eRank such a powerful tool are the features it offers to help Etsy sellers rise in search rankings and reach potential buyers. Let’s break down the ones that truly make a difference:

Keyword Tool

You only really need 2 key metrics to succeed: Etsy Competition (which should be green, which is considered low) and Average Searches (which could be red, orange, or green, as long as they are over 100). That’s it!

The Keyword Tool shows you exactly this data. Although there is other information shown, you only need to pay attention to search volume and Etsy competition.

Type in your keywords at the top of the search bar.

For example, I typed in princesscore, which you can see has FANTASTIC data below. Low competition (green), and average searches are 327. I’ve shared this keyword to my coaching clients and my newsletter. Join below if you want tips and great keywords!

Then, another great thing about eRank is that in addition to giving you data about the word you typed into the search bar, it will also give you a huge list of similar keywords.

As a research enthusiast, I love this feature because you can click on those words and look at the lists that are generated for another keyword. This is one of the ways that I find keywords with great data. Another way is using ChatGPT and eRank’s Bulk Keyword Tool.

Bulk Keyword Tool

eRank’s Bulk Keyword Tool allows you to search 20 keywords at once. It is pretty amazing. I ask ChatGPT to give me a list of keywords in [whatever] niche, and then copy and paste those into the bulk keyword tool.

It speeds up the process and gives you a starting point for your research. Chat GPT helps you brainstorm and save time thinking of keywords from scratch. AI is your friend!

Trends

Staying ahead of trends can give you an edge. eRank’s trend tracking tool Monthly Trends shows you what Etsy shoppers searched for the month prior. You can even go back month by month for over a year to see what was trending last year.

I’ve used Monthly Trends to find keywords or design inspiration. It is an effective tool. You can even filter it by category so that you can narrow the monthly trend down by your specific product.

These features help you to boost your shop’s visibility, ensuring your products don’t get lost in the sea of competition. It’s about working smarter, not harder.

eRank Free vs Paid Plans: Which One is Right for You?

Choosing between eRank’s free and paid plans depends heavily on where you are in your Etsy journey.

Whether you’re just starting out or operating a full-blown Etsy empire, knowing what you get with each tier can save you time, energy, and most importantly, money. Let’s take a closer look.

Free Plan

If you’re new to Etsy or testing the waters of selling print-on-demand products, the free plan might be all you need to start.

eRank’s free version is surprisingly robust for a no-cost option and provides access to foundational tools essential for beginners.

Using the free plan is also a great way to get comfortable with eRank and its tools so that you are not overwhelmed.

Benefits of Upgrading to a Paid Plan

Once your Etsy store gains traction with consistent sales, it’s time to ask: “What’s next?” That’s where eRank’s paid plans—Basic and Pro—come into play. Both options are affordable but pack a punch when it comes to unlocking advanced features.

I have the Basic plan for $5.99 and I don’t think I will ever need the Pro plan. Even with the Basic plan, I only use the keyword lookups, which includes the monthly trends. I don’t use any of the other features.

You can find success without using every single feature of a tool. Don’t forget that.

The reality is, eRank’s paid plans are built for those who see their Etsy store as more than a hobby. For serious sellers, looking to scale their shops, the small monthly investment pays for itself many times over by improving click-through rates, conversion rates, and overall shop visibility. If you’re looking for the best Etsy SEO tool to scale your shop, go ahead—level up.

Pros and Cons of Using eRank

When it comes to the world of Etsy print-on-demand shops, tools like eRank can feel like a saving grace. It offers a wide variety of features tailored to help sellers refine their shop’s visibility and optimize listings.

But just like anything else, it’s not magic–you still have to put in the work. Let’s break down the stand-out advantages and the areas where eRank might fall short.

Limitations to Consider

While eRank has a lot of strengths, no tool is perfect. It’s crucial to go into this with open eyes and realistic expectations. Let’s unpack some of the common complaints or limitations so you can decide if eRank is the right choice for your Etsy business:

Occasional Data Inaccuracy: The most talked-about drawback is the occasional accuracy issue. For example, some users report discrepancies between keywords that eRank suggests versus the actual performance of those same keywords. Etsy constantly updates its algorithm, and while eRank strives to stay on top of these changes, occasional lag can throw off your strategy. This will happen with every data tool. They cannot be perfect.
Limited Free Plan Features: While eRank’s free plan is a great place to get started, its limitations come into sharp focus as your shop grows. The free version caps the number of keywords and competitor tracking you can access daily. If your shop has 50+ listings or you’re managing multiple niches, upgrading to a paid plan becomes less of a choice and more of a necessity.
Potential Overdependence: Sometimes, tools like eRank can become a crutch. There’s no replacement for good old intuition about your specific audience or niching down in your POD business. If you rely too heavily on generated suggestions, you risk losing the personal touch that makes your shop stand out. Etsy’s autocomplete search bar is also a goldmine of information about what shoppers are searching for.
Limited Platform Scope: While eRank excels in Etsy analytics, it’s not as effective for sellers operating on multiple platforms such as Amazon, Pinterest, Shopify, or eBay. If you’re managing a diversified business, you’ll need additional tools to match the level of insight eRank provides for Etsy.

Ultimately, the limitations don’t detract from eRank being a valuable tool, especially for Etsy-focused sellers. However, going in with a balanced view helps you use it in the most effective way without overestimating its capabilities.

Is eRank Worth It for Etsy Print-On-Demand Sellers?

YES! When you’re an Etsy print-on-demand seller, carving out your slice of this bustling marketplace can feel like playing chess with ten opponents at once. Here’s where tools like eRank enter the chat.

Designed to help boost your shop’s visibility, eRank equips you with the data you need to make smarter, more profitable decisions.

Ultimately, if you see Etsy print-on-demand as more than just a hobby, eRank could be your most valuable weapon. It’s not just a tool—it’s a strategy partner designed to help you hit goals faster, bigger, and better.

Final Thoughts

For Etsy shop owners looking for better visibility and actionable insights, eRank simplifies the complexities of Etsy SEO. It’s one of the best Etsy SEO tools available, especially if you’re trying to scale your shop or stay ahead of trends.

Remember, tools like eRank don’t guarantee success, but they empower you to work smarter while helping your shop stand out in Etsy’s search results.

If you’re ready to take your Etsy listings to the next level, now’s the time to use eRank and turn those ideas into income streams. Join my newsletter for more Etsy tips!

The Best SEO and Design Tools for an Etsy Shop:

These are the only tools I use for my shop!

Canva: Canva is the most amazing tool. It is user friendly, and always improving! The tools that Canva has have evolved so much since I first started using it in 2022–for the better. I use it almost everyday. I use it to create designs, to edit AI designs, and to create product mockups.

Midjourney: Midjourney is an AI image tool that blows my mind every time I use it. It takes some time to get the prompts down. Once you play with it, you will get better at creating images and art to include on your print on demand products.

E-Hunt: E -Hunt is fantastic for competitor research and some light keyword research. My favorite aspect of E-Hunt is the Chrome extension that allows you to see the sales amount for an individual item on Etsy. Check out this article to see an example.

eRank: eRank is an SEO data tool that also allows you to search the competition and will also give you key words for your Etsy listing. It is also a low cost tool that will help you find low competition and highly searched niches.

Printify: Printify is a print-on-demand (POD) service that allows individuals and businesses to create and sell custom-designed products without needing to manage inventory or handle fulfillment. I put my designs on products offered by Printify. When an item sells, Printify prints and ships to my customer.